GVC agrees in-play betting tennis deal with Stats Perform – iGaming Business

Data and odds supplier Stats Perform has agreed a six-year partnership with GVC Holdings to provide a new and exclusive official Women’s Tennis Association (WTA) data service for in-play betting across GVC’s sportsbook brands.

The agreement follows this week’s announcement from the WTA that Stats Perform had acquired the exclusive rights to distribute umpire data from 2021-2026, collect ultrafast shot-by-shot data across the entire tour and produce thousands more live video streams from its expanded tour.

The WTA tennis data joins Stats Perform’s portfolio of betting data from top tier football competitions including LaLiga, Ligue 1, Major League Soccer, J-League and CONMEBOL, as well as data from competitions in basketball, ice hockey, handball, volleyball and cricket.

“We’ve long discussed the opportunity with our customers to improve the fan and betting experiences for sports such as tennis through applying our data collection and AI expertise, and are delighted that GVC are aligned with our vision,” said Andrew Ashenden, chief betting officer at Stats Perform.

Jamie McKittrick, commercial director at GVC, added: “the WTA tennis tour is very popular for bettors across our territories and using the best available in-play data means we can offer the best in-play experiences.”

“We’re looking forward to creating a variety of innovative new betting experiences for our bettors. Stats Perform have long been a trusted partner in the delivery of high-quality official data and we’re delighted to extend our partnership across to this new product.”

Stats Perform’s data deal with the WTA follows a
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