Bryan Bennett, Betfred US: ‘It doesn’t get any bigger than the Broncos’ – SBC Americas

Since its launch in the US last year, Betfred USA is quickly starting to make a name for itself having already launched two sports books, sponsored the Wilder vs Fury match and most recently, securing a sponsorship agreement with the Denver Broncos.

Betfred USA Chief Operating Officer Bryan Bennett spoke with SBC Americas about the Broncos agreement, the disruption to live sports, and how Betfred plans to become a household name across the US. 

SBC Americas: The coronavirus pandemic has undoubtedly caused a massive disruption for the betting and gaming industry – how do you see the industry recovering in the coming months? Could the return of the NFL season be the saving grace?

Bryan Bennett: It’s no secret that the last 3 months have been brutal for the entire gaming industry including sports betting. While online sportsbooks have been able to sustain themselves on fringe sports, we need popular US team sports to return so that we can really get back to business. 

Clearly the NFL is king when it comes to sports betting in the US, but NBA is very popular as well. The last week or so has been a bit of a concern as we see cases increase in some states, but I’m trying to remain positive that the fall is going to be a boon for the industry. If we can actually get the NBA, NHL and NFL all back, the Sep-Nov season could be one of most active sports betting time periods ever.

SBC Americas: With live